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Ft Lauderdale / FLL Fashion Week is set to unspool within the bespoke confines of the Ft. Lauderdale Westin Beach Resort Spa and Convention Ballroom, this coming Thursday – March  16 through Saturday –  March 18.  Taking a cue from the Spring Break revelry and a host of sleek and bronzed students converging on the adjacent Ocean Drive, FLL Fashion Week promises a myriad of reasons for taste makers, the media and mere mortals to book now for the fashion fireworks to be on display.  Fllfashionweek.com

Entering its 2nd annual iteration under the direction of international beauty and entrepreneur, Florentina West, she comments, “Everyone harbors a fantasy about what looks and styles best define them.  At FLL Fashion Week we focus on collections by emerging and established designers that make that fantasy attainable. In an age of post diversity, we defy stereotypes. We curate for an ultra inclusive generation, no matter their age.  Guests are invited to shed the winter doldrums and experience spring fashion, that is accessible and guests can actually envision themselves wearing.”

The three day confab combines surf & sand with fine dining at the Siren’s Table. Swimwear, resort, and haute couture collections by a growing group of emerging fashion designers Eldon, OMG , Lila Nikole designer bikinis, swimwear & resort wear inspired by Miami! , Karma Bikinis by Antje Karina Worring swimwear are unique,  beautiful, fair trade and affordable. Also legacy brands that include Banana Republic – Men and BeBe will run the runway.

With live performances by DeJah Roo, Jason Patrick, Alan Decker and special guest ‘Alex’ and Jasena Odell,  FLL Fashion Week features three days (and nights) of continuous runway shows and memorable events.  Organizers are resisting the prevailing sobriety and seriousness of the times for a Spring celebration. According to Giovanni Benjamin, of the Fashion Bias (a  recent nominee to appear on the nationally televised Shark Tank), “FLL Fashion Week is guaranteed to shed the Winter doldrums and cheer up the thousand (or so) guests, exhibitors, fashion arbiters and media partners that have confirmed their attendance”.

An all-inclusive travel package at  $950.usd for the winter weary  that includes accommodations at the luxe Westin Resort and Spa, an all entry V.I.P. credential for two, a by-invitation-only premiere party featuring signature cocktails by premium Rum Barceló and Amdhar Tequila this is a bargain at any price.

Guests will also receive Beauty Bar-Lab & Lounge gifts, product demonstrations from Aveda Institute of South Florida and the makers of simply the best, small batch, all-natural beauty and rejuvenation products.  Trend making footwear featuring Maker’s Shoes will accessorize the stylist’s ensembles.   Aveda Institute of South Florida, Elixir of Life –  Neocorium, naykedbotanicals and Personal Cell Sciences are to provide transformative demonstrations and  gifts.  are designing the furnishings and ambience for the Beauty – Lab and Lounge.

According to media partners Francois Huynh, Founder of Paris based AdAvenueGroup and Miriam Campos spokesperson  for MYBFTV, the 2nd Annual FLL Fashion Week has already earned a place in the pantheon of ‘must attend’ fashion and beauty gatherings and is deserving of a serious nod from fashion arbiters, au courant buyers and influencers from Miami to Milano.


  • Final Payment Deadline: March 10 , 2017 –
  • March 16, 2017 – Designers, press and buyers – Meet and greet at Westin Resort Wave bar and Grill – By invitation only.  Hosted by MYBFTV
  • March 17 , 2017 – FLLFW17 kick-off  with Planet FashionTV Swimwear/resort– Doors open 6PM – First show at 7:15PM
  • March 18 , 2017 – Grand Finale – Spring-Summer Collections

About Aveda :  Aveda Institute of South Florida is not just a cosmetology school, taught by the industry’s leading professionals they assist in find ing your inner beauty within.

For PR contact Cristiane Roget – AdAvenue/All Fashion Press  – rogetlink@adavenue.com or rogetlink@aol.com
For Social Media – Giovanni Benjamin – TheFashionBias@gmail.com 1-786-769-5845
For photography and media badges contact Wellington Guzman – press@fllfashion.com
For Volunteers-Host Committee – Kori@fllfashionweek.com, 1_954-203-1405 or cokovenda.janna@gmail.com
Event tickets Tickets- V.I.P. Passes and Travel arrangements  fashion@fllfashionweek.com, fflfasionweek.com &  www.Eventbrite.com

About Makers Shoes is based in Miami, which inspires their colorful creations and edgy styles. They aim to bring diversity to footwear fashions and offer the latest trends at affordable prices. This celebrity-loved brand features a variety of chic shoes sure to appease even the most discerning of tastes.

About Elixir of Life: Be the first to experience the debut Elixir of Life Honey rich Crème.  Elixir of Life by L’Alchimiste provides luxurious products made out of the baobab tree, the tree of Life originated from Africa. That tree can live up to 6000 years, so imagine the properties that it has on your skin. Elixir of Life is highly selected in the health and wellness industry not only for the massage products but also the skin care. Elixir of life has been chosen by the American airline team to pamper their staff including pilots and flight attendants for the third consecutive year in honor of the WINGS event. Elixir of Life is available at five star spa, the Maui Spa in Boca Raton, voted number 10 spa in Florida.

About Neocorium: Clinical Grade Stem Cell Fascial Treatment A powerful at home EGF facial treatment for rejuvenating, detoxifying and restoring skin to its optimum health.

NeoCorium utilizes all-natural epidermal growth factorsessential amino acids, phospholipids & glycosaminoglycans in an ultra-concentrated formula to give you back a youthful appearance.

About Personal Cell Sciences: Turns garbage into gold.  Developed by American Cryo Stem, John Arnone and Ann Waddell , the revolutionary ingredient behind U Autologous is the utilization of one’s  own stem cells derived from adipose tissue (fat) often as part of a simple Liposuction treatment.  . Through a unique combination of cellular research and the lab’s ability to extract and process the body’s stem cells Personal Cell Sciences is able to harness the power of these growth factors. Explore the process and science of using your own growth factors with Personal Cell Sciences, U Autologous skincare..  Demonstrations are being planned during FLL Fashion Week.

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